For importers, retail brands, and wholesale buyers who want to build a private label footwear program, working directly with an OEM factory in China gives you control over branding, quality, and pricing. SUMU SHOES operates from Quanzhou, Fujian Province, one of China’s leading footwear manufacturing hubs, offering full OEM and ODM service across our wholesale range.
What OEM and ODM Mean for Footwear Buyers
OEM (Original Equipment Manufacturing) means you apply your brand to our existing shoe designs. This is the fastest and lowest-cost path to private label – you choose the style, confirm the colorway, and we add your logo to the upper, insole, box, and hang tag.
ODM (Original Design Manufacturing) means we develop a new design according to your specifications. This is suitable for brands that need exclusive silhouettes or functional features not available in the current catalog.
What Categories We Cover for OEM
SUMU’s OEM program covers all four product categories: Aqua Shoes, Roller Shoes, Trendy Sneakers, and Jump Shoes. OEM is available across the full range. The most popular OEM categories are aqua shoes and trendy sneakers due to high retail demand and flexible design options.
OEM Minimum Order Quantities
Upper logo customization starts at 300-600 pairs per color depending on the style. Insole logo printing is available from 100 pairs. Custom shoebox and hang tag branding is available alongside the main order. For ODM development, contact us to discuss your design requirements and development timeline.
OEM Process: From Inquiry to Delivery
- Inquiry – Submit your style selection, target quantity, color, and logo artwork via the quote request page
- Sample – We produce a physical sample for approval. Sample charges apply and are credited back against production.
- Approval – You approve the sample or request revisions
- Production – Mass production begins after sample sign-off. Lead time is 30-45 days.
- QC and Shipping – We conduct quality inspection and arrange export documentation. Sea or air freight available.
Why Quanzhou for Footwear OEM
Quanzhou is home to a dense cluster of footwear manufacturers, component suppliers, material vendors, and export logistics providers. This concentration means faster sampling, competitive pricing on materials, and reliable production capacity. SUMU SHOES has direct factory operations in this ecosystem, giving buyers factory-direct pricing without trading company margins.
Interested in starting an OEM footwear program? Request a free quote or visit our OEM / ODM Service page for more details.